With iTunes for Windows, you can manage your entire media collection in one place. Subscribe to Apple Music to access millions of songs. Buy music and movies from the iTunes Store. And sync content from your computer to your iPhone, iPad, or iPod touch. If you don't have an Apple ID, you can create one. To navigate iTunes, use the buttons in the navigation bar at the top of the iTunes window.
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iTunes is going places.
It is used to purchase, play, download, and organize digital multimedia, on personal computers running the macOS and Windows operating systems, and can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library. Originally announced by CEO Steve Jobs on January 9, , iTunes' original and main focus was music, with a library offering organization, collection, and storage of users' music collections. In , however, Apple expanded on the core features with support for digital video, podcasts , e-books , and mobile apps purchased from the iOS App Store the last of which it discontinued in The original iPhone required iTunes for activation. Until the release of iOS 5 in , iTunes was required for updating mobile apps. Newer iOS devices have less reliance on iTunes in order to function, though it can still be used to back up the contents of mobile devices, as well as to share files with personal computers. Though well-received in its early years, iTunes soon received increasingly significant criticism for a bloated user experience, with Apple adopting an all-encompassing feature-set in iTunes rather than sticking to its original music-based purpose.
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The iTunes Store is a software-based online digital media store operated by Apple Inc. As of April , iTunes offers 60 million songs, 2. Steve Jobs saw the opportunity to open a digital marketplace for music due to the rising popularity of easily downloadable tracks. In April , the iTunes Store was the largest music vendor in the United States,  and in February , it was the largest music vendor in the world. In , it was reported that music streaming services had overtaken digital downloads in sales. In April , the iTunes app was added to the Microsoft Windows 10 app store. Apple's storefront for movies and television shows moved inside the TV app.
With iTunes for Windows, you can manage your entire media collection in one place. Subscribe to Apple Music to access millions of songs. Buy music and films from the iTunes Store. And sync content from your computer to your iPhone, iPad or iPod touch.