Business today is global; many companies have locations around the world and others use resellers, partners, or subcontractors to deliver products and services wherever needed. In all situations, being able to communicate effectively and in the manner expected at each location is critical and often overlooked. There is a natural assumption that if one is a good communicator, he or she will be equally as successful when communicating with people from another country and culture. How does one learn how to communicate across cultures?
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The study of global communication is an interdisciplinary field focusing on global communication , or the ways that people connect, share, relate and mobilize across geographic, political, economic, social and cultural divides. Global communication implies a transfer of knowledge and ideas from centers of power to peripheries and the imposition of a new intercultural hegemony by means of the " soft power " of global news and entertainment. With the end of the twentieth century and the turn of a new millennium, the global arena and the field of international communication were undergoing significant changes. International communication traditionally refers to communication between and among nation-states and connotes issues of national sovereignty, control of national information resources, and the supremacy of national governments. Nevertheless, earlier International communication theories have failed to develop models or research agendas that match the reality of the contemporary role of global communication [ citation needed ]. The old theories only explain part of the global picture and the theories of modernization, dependency, and cultural imperialism have failed to satisfactorily explain global communication. The term "global", implies a declining role of the state and state sovereignty. As a term, "international" has within it notions of bilateral or multilateral decisions. In addition, global may imply something more pervasive, more geographically inclusive than international.
Master’s in Global and International Communication Programs
Global Communication examines national and transnational media as part of a global system of news flow, political interaction, and cultural exchange. Courses compare media and interaction patterns within and across nations and cultures. The faculty listed below emphasize this area of study in their teaching and research, though most have additional areas of expertise. This list is not exhaustive, as many University of Washington faculty outside the Department of Communication also teach courses and conduct research in this area. Undergraduate students who wish to learn more about global communication can enroll in the Department of Communication courses listed below.
Register now or log in to join your professional community. Its the kind of communication interested to build and maintain the relationship between organization and other societies or organization and government around the world. Global communication at the turn of thest century has brought about many effects. It is blurring technological, economic, political, and cultural boundaries. Print, photography, film, telephone and telegraphy, broadcasting, satellites, and computer technologies, which developed fairly independently, are rapidly merging into a digital stream of zeros and ones in the global telecommunications networks. Economically, separate industries that had developed around each of these technologies are combining to service the new multimedia environment through a series of corporate mergers and alliances. Politically, global communication is undermining the traditional boundaries and sovereignties of nations. Direct Broadcast Satellite DBS is violating national borders by broadcasting foreign news, entertainment, educational, and advertising programs with impunity. Similarly, the micro-media of global communication are narrow casting their messages through audio and videocassette recorders, fax machines, computer disks and networks, including the Internet and the World Wide Web.
