The channel primarily airs true crime programming targeted towards women. The network was founded by Geraldine Laybourne , and carried a format focused on lifestyle and entertainment programming oriented towards women, similar to competing channels such as Lifetime. NBCUniversal acquired the network in ; under NBC ownership, the network increasingly produced reality shows aimed at the demographic, and was relaunched in to target a "modern", younger female audience. After the network experienced ratings successes with a programming block dedicated to such programming, Oxygen was relaunched in mid to focus primarily on true-crime programs. As of February , approximately The company's subscription network Oxygen launched on February 2,
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